30 Awesome innovative quotes by Theodore (Ted) Levitt :

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 30 Awesome innovative quotes Theodore  (Ted) Levitt :
 He was an American economist and a Harvard Business School Professor Emeritus  credited with coining the term "globalization" and with championing the undervalued role of marketing in defining what businesses should make and sell , a monumental and iconoclastic figure in the field of marketing .

30 Awesome innovation quotes by Theodore  (Ted) Levitt :
 He was also a former editor of Harvard Business Review who was especially noted for increasing the Review's circulation and for popularizing the term globalization and influenced generations of both scholars and practitioners with his groundbreaking and  always provocative and often controversial books and articles .

 Best innovative quotes of  Theodore Levitt  :


Creativity is thinking up new things. Innovation is doing new things.
People don't want quarter-inch drills. They want quarter-inch holes.
All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.
Kodak sells film, but they don't advertise film; they advertise memories.
Experience comes from what we have done. Wisdom comes from what we have done badly.
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.
Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.
Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.
The future belongs to people who see possibilities before they become obvious
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo
In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation
Customers buy 1/4 holes, not 1/4 bits.
          innovative quotes by Ted Levitt
Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.
Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.

 Top innovation quotes - Ted Levitt :


30 Awesome innovation quotes by Theodore  (Ted) Levitt :The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

 
The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to reset at the search for oil.   
Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
You want to dig your well where you have the best chance of finding water with the least amount of digging
            innovative quotes by Ted Levitt
The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.
Kodak sells film, but they don't advertise film; they advertise memories.
Experience comes from what we have done. Wisdom comes from what we have done badly.
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole! Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.
The true purpose of a business is to create and keep a customer, not to make you money.
                 innovative quotes by  Levitt
Organizations exist to enable ordinary people to do extraordinary things.
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
A consistently highly creative person is generally irresponsible.
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Anything in excess is a poison.
You want to dig your well where you have the best chance of finding water with the least amount of digging
What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.
One should not focus on the differences between people but look for commonality and similarity.
Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.
Ideas can be willed, and the imagination is their engine.
A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

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